Strategy facebook

What entrerpreurnial traits does Zuckerberg display that convince you he can lead the company into the next phase of development for Facebook? – The aim is to know what types of information people want to share in the future, where exactly they want to share it and how. – A social networking tool was undeniable and still growing. Facebook has cooperated with some company like Microsoft, there had several sources of income. – Zuckerberg has a lot experience; he started when he was student (hacker…. ) – Each of the employees has the opportunity to have an enormous impact….

How would you leverage the value of the facebook brand going forward? Facebook should be a part of any development of a company, more specially social marketing campaign. It’s a rapidly growing, globally accepted, highly targetable, infinitely searchable, ridiculously viral, widely customizable platform that just keeps getting better and better. The impact of emerging social networking tools was undeniable and still growing. Why we can leverage the value of the Facebook brand going forward? First of all in 2010, sharing information to an immediate and extended circle of friends had never been easier.

Indeed, if we look in the case, we can see that

the company has created a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information which can be useful for the development of a company through the social graph, the digital mapping of people’s real-world social connections. Moreover a company can use a lot of tools providing by Facebook like Facebook photos, Facebook events…Of course all this tools are free and rovide many advantage, for example Facebook is one of the few services to offer an unlimited quota with their only restriction being a 60-photos-per-album limit. According to Mark Zuckerberg, he expects that «There’s an intense focus on openness, sharing information, as both an ideal and a practical strategy to get things done, » Then, the company works with partners like Microsoft Corp, to increase their key assets is the power and reputation of its brand which is remarkably strong and popular. The company is now on track for $30 million in profit in 2010 on $150 million in revenue.

About half of that revenue is expected to come through the advertisement deal with Microsoft Corp. The ambition of Facebook is to change people’s lifestyle or to add a « sharing interface to it » |Facebook facts |Advantage for the company | |- Social networking still growing; Early focus on growth, not |- Good perspective for the future | |revenue | | | | |- Facebook develops technologies to sharing information |- Fast communication (advice, marketing…) | | | | |- The company has a several sources of income ($30 million in profit| | in 2010 on $150 million in revenue) and have sales offices around |- Good perspective for the future, no risk of bankrupt for now | |the world | | | | | |- Strong company culture; the terms below Facebook are common | | parlance in popular culture (e. g. Facebooker, Generation Facebook…) |- Model for the company, moreover for example, communication | | |campaign can be realize fastest with Facebook (400 million active | | |users, average user spends more than 55 minutes per day on | | |Facebook…) |

Instilling and managing innovation has been a critical factor in the success of facebook to date, discuss. – Each of the employees had and has the opportunity to have an enormous impact by new projects development – The ambition of Facebook is to change people’s lifestyle. – Facebook worked with Microsoft, it’s innovation’s model – The company works without standardized concept, Facebook works though the concept of “open innovation”. – Innovation, the company develops technologies that facilitate sharing information.

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