Marketing Mix Product M&Ms comes in a variety of candy types, colors, sizes and that’s just the candy itself! M&MS also has 30 licenses to promote other products such as sweatshirts, M&Ms dispensers and plush dolls of the Spokescandies (M&M’s website). Recently, M&Ms has allowed customers to customize their own bags of M&Ms by visiting the website and picking out their preferred colors and even personalized inscriptions. What M&Ms is perhaps best known for is having their candies seasonally appropriate several times a year.
Pastel colors for Easter, red and green for Christmas and orange and black for Halloween are just a few of the color types offered for different times of the year. This does not include the special promotions offered during other times of the year which have included in the past: tie-dyed colors and black and white. Price Pricing for M&M’s is modestly priced. This is an affordable candy that everyone can afford and enjoy. Gourmet chocolates on the other hand, which can run $30 per pound are targeting a higher class of customer.
Single serving bags are typically under one dollar. Large bags of M&M’s range from $2-$3. To buy a customized bag of M&M’s will be a little
Place M&Ms in the distribution channel is sold at the retail level. Currently M&MS is sold at many, if not all, food retailers throughout the U. S. and International markets. It is a ubiquitous product that is not hard to find. Many of their branded products can be found at these retailers as well, but the main place to find them is on the Internet at www. M&M’s. com. M&Ms has made their products easily accessible to their consumers to make the purchasing process less difficult.
This also goes along with the fact that M&Ms heavily promotes their products in many different advertising mediums, so it only makes sense that their products are easy to find. Promotion M&MS has many different advertising mediums applied to their brand. Television commercials, ads in magazines and promotion on their various websites are just a few. In promoting their product, they use the Spokescandies, Red and Yellow, along with others from time to time.
Using relatively the same format in promoting their product makes the consumer more aware that the product advertised is M&Ms and will be more likely to buy it because of that brand awareness. One of the unique M&Ms brand does in their promotion is include in the consumer in the decision making process. Promotions such as voting for a new favorite color, finding a missing color continuously makes M&M’s fresh and new to the customer and results in loyal customers.