ANGLAIS DEVOIR N°3 PARTIE 1 : Restitution d’un document : This document is an article from The Economist newspaper, written on April 16th 2005, entitled “Growing pains”. This article deals with the difficulty for big local retailers chains, to expand overseas. Despite the success of those local retailers in their own countries, why have they difficulties to expand abroad? We have to see first of all the local differences, and then we will see the financials consequences. The article takes the examples of the famous retailers Wal-Mart (from America), Carrefour from France) and Tesco (from Great-Britain). The first problem of expanding overseas is to be able to adapt to the local culture. Indeed as the article said, “what works in a country does not necessarily work in another”. For instance, the biggest retailers Wal-Mart has difficulties to expand in Japan because-the- Japanese associate low prices with poor quality. So the discount concept cannot be export-ed- in all the countries. Moreover, Wal-Mart has problem in his-its- own country,-the- United States, because it is a non-union firm which is a problem here. We see also that local differences are important factor to expand overseas. In Great- Britain, to conform to the market where
Carrefour said that the retailer chain will quit all the stores where it isn’t among the best. Sir Terry Leahy who is the boss of Tesco emphasized the fact that-it- is very difficult to create an international retailing business. As for Tesco, Sir Leahy said that the Asian market is future. Indeed most of retailers think just like him, they have also to go there to try to expand. Bon compte-rendu :l’essentiel est reformule et compris 17points PARTIE 2 : Traduction: Malgre la mondialisation, les differences locales ont une grande influence sur la grande istribution, dit Sir Terry. Ce qui fonctionne bien dans un pays ne signifie pas necessairement que cela va fonctionner dans un autre. Ce que cela signifie, previent-il, est que la construction d’une entreprise de vente au detail mondiale pourrait prendre « des annees de travail ». Les pieges sont nombreux, comme beaucoup de ses rivaux l’ont appris a leur depens. Wal-Mart, qui eclipse tout le monde avec 285 milliards de dollars de ventes a travers le monde l’an dernier, connait egalement une expansion a l’etranger. Il a une bonne position ontre Tesco en Grande-Bretagne par le biais de la chaine Asda, qui l-qu’il-‘a achete-e- en 1999. Mais en Allemagne, Wal-Mart se bat contre un magasin discount encore plus agressif, comme Aldi. Au Japon, Wal-Mart est actionnaire majoritaire dans la chaine de magasins Seiyu, mais les pertes ont ete importantes. La politique de Wal-Mart, a savoir « des prix bas au quotidien » se revele difficile a vendre aux Japonais, qui associent souvent des prix bas a de la mauvaise qualite. Bonne version malgre une maladresse 18pts PARTIE 3 : Lettre commerciale Compuspace, 48 Avenue de Chantilly, 3000 Le Blanc Mesnil Mr Peter McDonald, Export Director of Worldservice Inc. , 105 Marshall Boulevard. San Francisco, CA USA 16th September 2005 Dear Mr McDonald, We regret to inform you that our order ref. LA3724/7 dated 31st July 2005 for 150 computers ref. PZ5330, didn’t arrive, whereas we receive an invoice with a wrong price of 825 dollars piece-per unit-. Our-agreed- price was 800 dollars piece. Consequently, we want you to cancel this wrong invoice and to send us a new invoice. Unfortunately our carrier in France doesn’t have any news of the forwarder despite the onfirmation of the sending of the merchandises-goods- from-the- United States. Besides, our customers are waiting because we are out of stock. Please let us know as soon as possible when we will be delivery-ed- and we want to have some news of the forwarder. Moreover, given inconveniences caused, we hope that compensation will be forthcoming and we want a deferred payment of the invoice. Yours sincerely, Louise Albert Director of Purchasing bonne mise en page et redaction correcte malgre des maladresses de vocabulaire 15pts PS: j’ai eu 17/20 a ce devoir bon courage!!
